Pumpui
Nolingual Font
Description :
Nolingual Font : A font that looks Korean at first glance but only Thais can read
Overview :
K-culture is hugely popular in Thailand, from entertainment to food. To stand out, we promoted our new Korean-style product through Nolingual Font. Inspired by the structure and stroke rhythm of Hangul, we redesigned Thai letterforms to carry a Korean look and feel. At first glance, people assume it’s Korean, but once they read it, it’s clearly Thai, delivering the same Korean vibe as the product. The result went beyond awareness: people echoed the brand message together, driving engagement as well.
Awards :
2025 Epica Award : Nolingual Font
Gold : Graphic Design
2025 ECI Awards
: Read Me If You Can
Gold : Marketing Innovation - Model :
Resource and Channels
2025 Stevie Awards
: Nolingual Font
Silver : Innovation in Content Marketing
/ Branded Editorial
2025 Red Apple : Nolingual Font
Bronze : Communication Design - Visual Communications
2025 Adman Awards : Nolingual Font
Bronze : Craft Print : Typography
2026 Asia Pacific Stevie Awards : Nolingual Font
Silver
2026 White Square : Nolingual Font
Silver : Design-driven Effectiveness
2026 New York Festivals Advertising Awards : Nolingual Font
Shortlist : Print Craft (Typography)
2026 ECI Awards : Read me if you can
Gold : Resources & Channels
Team Credits :
Regional Creative Director: Chalermpol Bowonruttanapran
Creative Group Head: Chanol Tareetanatip
Art Director: Phunumrin Chanthima
Designer Manager: Kuntida Muenyut
Senior Graphic Designer: Atcharaporn Duangdee
Graphic Designer : Noppakun Khunrach
Strategic Planning Director: Parichaya Mahakkapong
Strategic Planner: Suphakritt Ngamsupachoke
Account Director: Pratarnporn Numphud
Account Supervisor: Panisa Wareerit
Head of Production: Dechawit Puengpichet
Senior Motion Graphic Designer: Pohnpichai Thonkum