- 客户
- Pumpui
- 市场
- 泰国
- 年份
- 2025
- 服务
- 设计, 创意, 策略
从娱乐到美食，韩流文化在泰国广受欢迎。为了脱颖而出，我们借助 Nolingual 字体推广全新的韩式风味产品。我们从韩文的结构与笔画节奏中汲取灵感，重新设计泰文字形，使其带有韩文的视觉质感。人们第一眼会以为是韩文，读起来却分明是泰文，正如产品本身一样传递出地道的韩式风味。效果不止于提升认知：人们纷纷主动传播品牌信息，也带动了互动参与。
奖项
- 2025Epica AwardsGraphic DesignGold
- 2025ECI AwardsMarketing Innovation – Model: Resources and ChannelsGold
- 2025Stevie AwardsInnovation in Content Marketing / Branded EditorialSilver
- 2025Red AppleCommunication Design – Visual CommunicationsBronze
- 2025Adman AwardsCraft Print: TypographyBronze
- 2026Asia Pacific Stevie AwardsSilver
- 2026White SquareDesign-driven EffectivenessSilver
- 2026New York Festivals Advertising AwardsPrint Craft (Typography)Shortlist
- 2026ECI AwardsResources & ChannelsGold
团队名单+
- Regional Creative Director
- Chalermpol Bowonruttanapran
- Creative Group Head
- Chanol Tareetanatip
- Art Director
- Phunumrin Chanthima
- Designer Manager
- Kuntida Muenyut
- Senior Graphic Designer
- Atcharaporn Duangdee
- Graphic Designer
- Noppakun Khunrach
- Strategic Planning Director
- Parichaya Mahakkapong
- Strategic Planner
- Suphakritt Ngamsupachoke
- Account Director
- Pratarnporn Numphud
- Account Supervisor
- Panisa Wareerit
- Head of Production
- Dechawit Puengpichet
- Senior Motion Graphic Designer
- Pohnpichai Thonkum
下一个案例
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