Carrier
Value Beyond Expectation
Description :
Carrier Value Beyond Expectation
Overview :
In a performance-driven category, PTT Lubricants shifted the focus from machinery to meaning.
“Family Care” redefined engine oil as “vitamins for your car,” protecting the people inside it—not just the engine. Built on the insight that cars are shared family memory spaces, the campaign moved beyond specs and into emotion.
The film generated over 17 million views, reinforcing PTT Lubricants as a trusted partner in every family journey.
Awards :
2026 ECI Awards: Carrier - Do The Copy Right Thing Bronze : Resources and Channels
2025 MAAT Awards: Carrier - Do The Copy Right Thing
Silver : Best Use of Movable Media
2025 Marketing Excellence
Awards : Finalist Carrier - Do The Copy Right Thing
Team Credits :
Peeradon Kongphakdee Creative Director
Sarunyu Kangwanrungruang Creative Group Head
Kanapon Kongnoi Creative Art Director
Chutikarn Ounhachoke. Account Director
Napatsorn Khonvai Account Executive
Nattakit Lertwichayaroj Planner Manager
Thawatchai Benjarongkaphan Planner
Account Executive : Piyatida Sirilertruangchai
Senior Content Creator : Thitinun Tieammanee.
Digital Content Creator : Wimolsiri Pengjun