Every moment starts with Julie’s
A font that looks Korean at first glance but only Thais can read
Young consumers love Korean culture in every aspect: music, fashion, and food.
Taokaenoi is sold across multiple countries, so our challenge was to deliver one consistent message across markets
In Thailand, congee (or “jok”) is a familiar comfort food, but Ajinomoto Quick Meal’s ready-to-eat
To prove that CHABAA, a long-standing juice brand, is as fresh as it is heartfelt,
No one can escape that full feeling after a meal, but this is the first-ever drink from Peppermint Field
In a performance-driven category, PTT Lubricants shifted the focus from machinery to meaning.
In a market driven by specs and price wars, Carrier shifted from technical superiority to human understanding.
When Beerlao owned the mainstream, Namkhong Beer chose to own the edge.
In a category traditionally seen as just canned fish, Pumpui claimed the top spot on fish menus.
The brand had long struggled with false rumors spread by online avatars. Instead of another typical branding video,
PTT Station, long known as one of Thailand’s most popular petrol brands, was playfully nicknamed the “Petrol Station for Peeing,”
Taokaenoi, Thailand’s No.1 seaweed snack brand, has long been seen as a snack for teenagers.
Sugar is a product most people choose out of familiarity. So when REI Sugar
Amid Thailand’s growing environmental crisis, the sugar industry must step up and be part of the solution.
