Overview :

In a performance-driven category, PTT Lubricants shifted the focus from machinery to meaning.

“Family Care” redefined engine oil as “vitamins for your car,” protecting the people inside it—not just the engine. Built on the insight that cars are shared family memory spaces, the campaign moved beyond specs and into emotion.

The film generated over 17 million views, reinforcing PTT Lubricants as a trusted partner in every family journey.

Team Credits :

Peeradon Kongphakdee Creative Director

Witsanuporn WattanaChang Creative Group Head

Panya Singsom Creative Art Director

Nathasith Chirachariyakul Senior Copywriter

Nattakit Lertwichayaroj Senior Strategic Planner

Thawatchai Benjarongkaphan Digital Planner

Narinee Boonsanan Account Director

Nattapapar Khamsombat  Account Manager

Krittima Supoth Social Media Specialist

Aksana Panthanom Social Media Specialist

Gamonbunya Yodcoo Senior Producer