Description :

CANE HERO Si Thep

Overview :

Amid Thailand’s growing environmental crisis, the sugar industry must step up and be part of the solution.
But how can we make sustainability truly happen within our industry?

TRR Group, a long established sugar producer in Thailand, believes that meaningful and lasting change begins with many small groups moving forward together.

That’s why we decided to transform the entire sugarcane ecosystem, turning everyone involved into a CANE HERO.
Heroes who act for society, the environment, and their communities.

Every Cane Hero is recognized and supported by TRR Group, creating a shared sense of pride and responsibility, ensuring that environmental care is protected and passed on throughout the ecosystem for generations to come.

Team Credits :

Creative Director : Kavin Viasuwan

Creative Group Head : Marisa Chantawiboon

Art Director : Thitikorn Tewasuk

Account Director : Narinee Boonsanan

Senior Account Executive :  Tissawan Kahawong

Account Executive : Sophirata Vanichwatcharakul

Media Planning Manager : Anawat Praditsilp

Digital Planner : Khanoknapatt Pattramanunt

Director : Dechawit Puengpichet

Project Manager : Gamonbunya Yodcoo

Producer : Pakchira Sathitsongthum