Company, 22 July 2026
Yell Worldwide expands into western China with Chengdu office, launches DREAM Framework
Our eighth office in Asia opens in Chengdu, alongside a five-stage model for brands entering China.
Yell Worldwide has opened its eighth regional office in Chengdu, China, to support international brands entering the Chinese market.
Alongside the new office, we are launching the DREAM Framework: Discover Demand, Reinvent the Product, Experiment Fast, Align the Ecosystem and Multiply with Capital. It starts by validating consumer demand with data from major e-commerce platforms, before any product is built.
The framework favours fast tests of minimum viable products through cross-border e-commerce, close collaboration between manufacturers, platforms and logistics providers, and scaling through investment once demand is proven.
The real challenge is not getting products into China. It is building businesses that truly understand Chinese consumers.
Chengdu is a Belt and Road gateway to western China, with strong cross-border e-commerce infrastructure and transport links, which makes it a natural hub for this next stage of growth.
Source: MARKETECH APAC
