Partnership, 15 January 2026
Yell Worldwide partners with Kratingdaeng Indonesia to strengthen regional presence
Thai creative leadership meets local Indonesian expertise to lead branding and advertising for Kratingdaeng in the region's largest consumer market.
Yell Worldwide has formed a strategic partnership with Kratingdaeng Indonesia to lead branding and advertising initiatives in Southeast Asia's largest consumer market.
The collaboration combines creative leadership from Yell's Bangkok HQ with the local market expertise of Bailey|Capel Jakarta, led by managing partner Brian Capel, former CEO of Publicis Groupe Indonesia.
Building on its work with leading brands in China, Yell continues to grow across Southeast Asia, with Thailand as its regional creative and strategic hub.
"As a Thai creative company, we are proud to support Thai brands on the global stage, delivering meaningful impact through strong regional collaboration." — Ohm Dissara, CEO and Founder, Yell Worldwide
Source: LBB Online
