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Bento, Brand campaign

Let the World Taste the Extreme

Refreshing a long-standing brand by tapping into a new generation that goes extreme on everything they love.

Client
Bento
Services
Creative, Film, Strategy

How do you brush off a long-standing brand to stand for something new? We dug into the nature of the new generation, who always go extreme on things they’re into, and spiced it up with our signature tastes that fire up every activity to the max.

Team credits+
Account Manager
Chutikarn Ounhachoke
Account Executive
Napatsorn Khonvai, Piyatida Sirilertruangchai
Creative Director
Chalermpol Bowonruttanapran
Art Director
Pattanin Pattanangkura
Copywriter
Panisara Mothong
Senior Producer
Gamonbunya Yodcoo
Next project
Gatsby
Ice-Type Deo Spray: That’s It!
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