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iQIYI, Brand campaign
Can’t Pronounce It? Sing It Instead
A song that fixed a pain point: Thai consumers couldn’t pronounce the name of China’s best-known streaming platform.
- Client
- iQIYI
- Market
- Thailand
- Services
- Creative, Film, Strategy
“If you cannot pronounce the brand’s name, sing it instead.” The campaign set out to fix the brand’s pain point: consumers could not pronounce its name. So iQIYI created a song that not only fixes the problem but invites consumers to sing along.
Team credits+
- Account Director
- Pannida Intanapichit
- Senior Account Executive
- Pratarnporn Numphud
- Strategic Planner
- Parichaya Mahakkapong
- Creative Group Head
- Kavin Viasuwan
- Art Director
- Sansanee Torsirikul
- Copywriter
- Piriya Sirirungamorn
- Agency Producer
- Thanutjutha Ratchatavorn, Gamonbunya Yodcoo
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