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JCB, Branding
Cash Back the Music
A brand identity built on traditional Japanese elements, such as humor and sound effects, true to JCB’s Japanese roots.
- Client
- JCB
- Services
- Creative, Film, Branding
We developed the brand identity using traditional Japanese elements, such as humor and sound effects, in keeping with the company’s Japanese background.
Team credits+
- Account Manager
- Pratarnporn Numphud
- Creative Director
- Peeradon Kongphakdee
- Creative Group Head
- Witsanuporn Wattanachang
- Senior Copywriter
- Nathasith Chirachariyakul
- Art Director
- Panya Singsom
- Senior Producer
- Gamonbunya Yodcoo
- Co-Producer
- Pakchira Sathitsongthum
- Production House
- One One Film
Next project
JCB
Your Quirky Best Friend (เพื่อนคู่เบียว)

