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PTT Station, Brand campaign
Fuel&Fury
Embracing the nickname “Petrol Station for Peeing” and turning a joke into a statement of quality.
- Client
- PTT Station
- Market
- Thailand
- Services
- Creative, Film, Social
PTT Station, long known as one of Thailand’s most popular petrol brands, was playfully nicknamed the “Petrol Station for Peeing,” a joke that subtly shifted focus away from our fuel quality and affected brand perception. Instead of rejecting the nickname, we embraced it, welcoming customers whether they stop by for the restroom, a drink, or shopping, while using the moment to reaffirm our commitment to premium fuel quality, warm hospitality, and excellent service. Through a playful yet purposeful film, we turned a joke into a statement: every visit is enjoyable, and our quality speaks for itself.
Team credits+
- Creative Director
- Kavin Viasuwan
- Creative Group Head
- Piriya Sirirung-amorn
- Senior-Creative Art Director
- Tanawat Prakammanu
- Content Creator
- Napat Luengaramchote
- Account Director
- Narinee Boonsanan
- Senior Account Executive
- Tissawan Kahawong
- Account Executive
- Sophirata Vanichwatcharakul
- Strategic Planner
- Panachai Nakban
- Social Media Specialist
- Arisa Naiyanit, Rattanaporn Phokkapan
- Project Manager
- Gamonbunya Yodcoo
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