Tao Kae Noi, Film
Taste Lights Up Every Moment!
One consistent message across markets: Taokaenoi is a snack you can carry anywhere and enjoy at any moment.
- Client
- Tao Kae Noi
- Market
- Multi-market
- Services
- Creative, Film, Production
Taokaenoi is sold across multiple countries, so our challenge was to deliver one consistent message across markets: it’s a snack you can carry anywhere and enjoy at any moment.
We brought the idea “Taste Lights Up Every Moment” to life with Chen Zheyuan, showing how Taokaenoi instantly brightens everyday moments, from waiting and commuting to traveling.
To make the film feel local in each key market, we featured familiar locations and cultural cues from countries where Taokaenoi is sold.
And to keep the story clear everywhere, we produced the film in four languages: Chinese, Thai, Indonesian, and English, making it easy to understand and relevant across markets.
Team credits+
- Regional Creative Director
- Chalermpol Bowonruttanapran
- Senior Art Director
- Pattanin Pattanangkura
- Copywriter
- Ruiwenxin Cao
- Designer Manager
- Kuntida Muenyut
- Senior Graphic Designer
- Atcharaporn Duangdee
- Graphic Designer
- Worakamol Rodpayan
- Strategic Planning Director
- Parichaya Mahakkapong
- Strategic Planner
- Suphakritt Ngamsupachoke
- Account Director
- Pratarnporn Numphud
- Account Executive
- LI-NING-CHU
- Head of Production
- Dechawit Puengpichet
- Senior Motion Graphic Designer
- Pohnpichai Thonkum, Phurichaya Sumpalung
- Senior Producer
- Gamonbunya Yodcoo
- Producer
- Pakchira Sathitsongthum
