TRR Group, Brand campaign
Cane Hero Si Thep
Transforming the entire sugarcane ecosystem, turning everyone involved into a Cane Hero.
- Client
- TRR Group
- Market
- Thailand
- Services
- Creative, Film, Strategy
Amid Thailand’s growing environmental crisis, the sugar industry must step up and be part of the solution. But how can we make sustainability truly happen within our industry?
TRR Group, a long-established sugar producer in Thailand, believes that meaningful and lasting change begins with many small groups moving forward together. That’s why we decided to transform the entire sugarcane ecosystem, turning everyone involved into a CANE HERO: heroes who act for society, the environment, and their communities.
Every Cane Hero is recognized and supported by TRR Group, creating a shared sense of pride and responsibility, ensuring that environmental care is protected and passed on throughout the ecosystem for generations to come.
Team credits+
- Creative Director
- Kavin Viasuwan
- Creative Group Head
- Marisa Chantawiboon
- Art Director
- Thitikorn Tewasuk
- Account Director
- Narinee Boonsanan
- Senior Account Executive
- Tissawan Kahawong
- Account Executive
- Sophirata Vanichwatcharakul
- Media Planning Manager
- Anawat Praditsilp
- Digital Planner
- Khanoknapatt Pattramanunt
- Director
- Dechawit Puengpichet
- Project Manager
- Gamonbunya Yodcoo
- Producer
- Pakchira Sathitsongthum
