In a category traditionally seen as just canned fish, Pumpui claimed the top spot on fish menus.
The brand repositioned itself from being merely a product to a creator of real, versatile “fish dishes.”
Through a full IMC campaign, spanning thematic films, OOH, events, and content. Pumpui demonstrated that it can transform everyday meals.Not just canned fish but the brand that reinvents every meal with flavor and variety.