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Namkhong Beer, Branding
Owning the Edge in Laos
When Beerlao owned the mainstream, Namkhong Beer chose to own the edge.
- Client
- Namkhong Beer
- Market
- Laos
- Services
- Branding, Design, Creative
When Beerlao owned the mainstream, Namkhong Beer chose to own the edge. A radical repackaging broke away from tradition to speak to a new generation. Inspired by the Mekong’s current, the brand became fluid, smooth, and unapologetically different. Namkhong didn’t just change its look, it changed its attitude.
Team credits+
- Creative Director
- Peeradon Kongphakdee
- Creative Group Head
- Sarunyu Kangwanrungruang
- Creative Art Director
- Kanapon Kongnoi
- Account Director
- Narinee Boonsanan
- Account Manager
- Nattapapar Khamsombat
- Account Executive
- Natwara Ratmungkornsakul
- Strategic Planner Manager
- Kwunchai Pansuk
- Digital Planner
- Pimonrat Kirdput
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