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Pumpui, Integrated
No.1 Canned Fish
In a category traditionally seen as just canned fish, Pumpui claimed the top spot on fish menus.
- Client
- Pumpui
- Market
- Thailand
- Services
- Creative, Film, Content
In a category traditionally seen as just canned fish, Pumpui claimed the top spot on fish menus. The brand repositioned itself from being merely a product to a creator of real, versatile “fish dishes.”
Through a full IMC campaign spanning thematic films, OOH, events, and content, Pumpui demonstrated that it can transform everyday meals. Not just canned fish, but the brand that reinvents every meal with flavor and variety.
Team credits+
- Creative Director
- Peeradon Kongphakdee
- Creative Group Head
- Witsanuporn Wattanajung
- Senior Copywriter
- Nathasith Chirachariyakul
- Art Director
- Panya Singsom
- Account Director
- Pratarnporn Numphud
- Account Supervisor
- Panisa Wareerit
- Account Executive
- Varistha Chanchoy
- Strategic Planning Director
- Parichaya Mahakkapong
- Senior Strategic Planner
- Krittin Sriaugsorn
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