The brand had long struggled with false rumors spread by online avatars. Instead of another typical branding video, we convinced the client to take a leap of faith and step out of their comfort zone. The film brought real hateful comments to life and countered them with facts from a real experiment, and letting audiences decide what was true. The film sparked online discussion, rebuilding trust in the brand and driving more people to try the station’s fuel. When we push boundaries together with our clients, new possibilities emerge to truly solve the brand’s problems.