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PTT Station, Film
Fuel Haters
A film that brought real hateful comments to life and answered them with facts from a real experiment.
- Client
- PTT Station
- Market
- Thailand
- Year
- 2025
- Services
- Creative, Film, Social
The brand had long struggled with false rumors spread by online avatars. Instead of another typical branding video, we convinced the client to take a leap of faith and step out of their comfort zone. The film brought real hateful comments to life and countered them with facts from a real experiment, letting audiences decide what was true. The film sparked online discussion, rebuilding trust in the brand and driving more people to try the station’s fuel. When we push boundaries together with our clients, new possibilities emerge to truly solve the brand’s problems.
Awards
- 2025MAAT AwardsEffectiveness AwardsBronze
Team credits+
- Creative Director
- Kavin Viasuwan
- Creative Group Head
- Piriya Sirirung-amorn
- Senior-Creative Art Director
- Tanawat Prakammanu
- Content Creator
- Napat Luengaramchote
- Account Director
- Narinee Boonsanan
- Senior Account Executive
- Tissawan Kahawong
- Account Executive
- Sophirata Vanichwatcharakul
- Strategic Planner
- Panachai Nakban
- Social Media Specialist
- Arisa Naiyanit, Rattanaporn Phokkapan
- Project Manager
- Gamonbunya Yodcoo
Next project
PTT Station
Fuel&Fury
