Description :

Klam-Pop Korean Vibes that Thais Love

Overview :

Young consumers love Korean culture in every aspect: music, fashion, and food. But Korean vibes still need to fit their own style and preferences. We launched Pumpui Baby Clams in Korean-Style Sauce with a simple idea: turning K-Pop into Klam-Pop. Every piece of communication was crafted with a Korean flavor, built around a Thai favorite.

Team Credits :

Regional Creative Director: Chalermpol Bowonruttanapran
Creative Group Head: Chanol Tareetanatip
Art Director: Phunumrin Chanthima
Designer Manager: Kuntida Muenyut
Senior Graphic Designer: Atcharaporn Duangdee
Graphic Designer : Noppakun Khunrach
Strategic Planning Director: Parichaya Mahakkapong
Strategic Planner: Suphakritt Ngamsupachoke
Account Director: Pratarnporn Numphud
Account Supervisor: Panisa Wareerit
Senior Producer : Gamonbunya Yodcoo