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Pumpui, Product launch
Klam-Pop: Korean Vibes That Thais Love
Turning K-Pop into Klam-Pop to launch Pumpui Baby Clams in Korean-Style Sauce.
- Client
- Pumpui
- Market
- Thailand
- Services
- Creative, Film, Design
Young consumers love Korean culture in every aspect: music, fashion, and food. But Korean vibes still need to fit their own style and preferences. We launched Pumpui Baby Clams in Korean-Style Sauce with a simple idea: turning K-Pop into Klam-Pop. Every piece of communication was crafted with a Korean flavor, built around a Thai favorite.
Team credits+
- Regional Creative Director
- Chalermpol Bowonruttanapran
- Creative Group Head
- Chanol Tareetanatip
- Art Director
- Phunumrin Chanthima
- Designer Manager
- Kuntida Muenyut
- Senior Graphic Designer
- Atcharaporn Duangdee
- Graphic Designer
- Noppakun Khunrach
- Strategic Planning Director
- Parichaya Mahakkapong
- Strategic Planner
- Suphakritt Ngamsupachoke
- Account Director
- Pratarnporn Numphud
- Account Supervisor
- Panisa Wareerit
- Senior Producer
- Gamonbunya Yodcoo
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