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Carrier, Brand campaign
Value Beyond Expectation
In a market driven by specs and price wars, Carrier shifted from technical superiority to human understanding.
- Client
- Carrier
- Market
- Thailand
- Services
- Creative, Film, Strategy
In a market driven by specs and price wars, Carrier shifted from technical superiority to human understanding.
Awards
- 2026ECI AwardsResources and ChannelsBronze
- 2025MAAT AwardsBest Use of Movable MediaSilver
- 2025Marketing Excellence AwardsFinalist
Team credits+
- Creative Director
- Peeradon Kongphakdee
- Creative Group Head
- Sarunyu Kangwanrungruang
- Creative Art Director
- Kanapon Kongnoi
- Account Director
- Chutikarn Ounhachoke
- Account Executive
- Napatsorn Khonvai
- Planner Manager
- Nattakit Lertwichayaroj
- Planner
- Thawatchai Benjarongkaphan
- Account Executive
- Piyatida Sirilertruangchai
- Senior Content Creator
- Thitinun Tieammanee
- Digital Content Creator
- Wimolsiri Pengjun
Next project
Namkhong Beer
Owning the Edge in Laos
