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PTT Lubricants, Brand campaign
Family Care
In a performance-driven category, PTT Lubricants shifted the focus from machinery to meaning.
- Client
- PTT Lubricants
- Market
- Thailand
- Services
- Creative, Film, Strategy
In a performance-driven category, PTT Lubricants shifted the focus from machinery to meaning.
“Family Care” redefined engine oil as “vitamins for your car,” protecting the people inside it, not just the engine. Built on the insight that cars are shared family memory spaces, the campaign moved beyond specs and into emotion.
The film generated over 17 million views, reinforcing PTT Lubricants as a trusted partner in every family journey.
Team credits+
- Creative Director
- Peeradon Kongphakdee
- Creative Group Head
- Witsanuporn WattanaChang
- Creative Art Director
- Panya Singsom
- Senior Copywriter
- Nathasith Chirachariyakul
- Senior Strategic Planner
- Nattakit Lertwichayaroj
- Digital Planner
- Thawatchai Benjarongkaphan
- Account Director
- Narinee Boonsanan
- Account Manager
- Nattapapar Khamsombat
- Social Media Specialist
- Krittima Supoth, Aksana Panthanom
- Senior Producer
- Gamonbunya Yodcoo
Next project
Carrier
Value Beyond Expectation
