Taokaenoi is sold across multiple countries, so our challenge was to deliver one consistent message across markets: it’s a snack you can carry anywhere and enjoy at any moment.

We brought the idea “Taste Lights Up Every Moment” to life with Chen Zheyuan, showing how Taokaenoi instantly brightens everyday moments, from waiting and commuting to traveling.

To make the film feel local in each key market, we featured familiar locations and cultural cues from countries where Taokaenoi is sold.

And to keep the story clear everywhere, we produced the film in four languages: Chinese, Thai, Indonesian, and English, making it easy to understand and relevant across markets.